The Content Creator Award

This category is dedicated to media owners who create commercial content to resonate, engage and ultimately increase product, or service uplift for their clients. This branded content could come in various formats – from video to social media copy – and be amplified across multiple channels. The key is to show how the content has created value for the clients and delivered significant ROI, which could be highlighted in the form of new data and an increase in brand awareness and engagement. The winner should be able to demonstrate how the creation of content supported the overall strategy of their clients, and achieved tangible results.

 

Entrants were able to showcase up to 3 client projects which will be taken into consideration by the jury.

 

Entries were judged based on the following criteria:

  • Creativity 25%
  • Effectiveness 25%
  • Innovation 25%
  • Versatility 25%

 

The category is closed for entries. The Finalists and Winner have been announced and can be viewed on the website here: awards.mandmglobal.comCongratulations to The Economist for winning this category in 2017!

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